// If it's free it's a bit simpler.
		if ( $this->is_free() ) {

			$ret = $this->get_free_pricing_text( $format );

		} else {

			$price_key = 'price';

			// Setup the price key name based on the presence of a trial or sale.
			if ( $this->has_trial() ) {
				$price_key = 'trial_price';
			} elseif ( $this->is_on_sale() ) {
				$price_key = 'sale_price';
			}

			$ret = $this->get_price( $price_key, $price_args, $format, $coupon );

		}

		/**
		 * Filter an access plan's initial price due on checkout.
		 *
		 * @since 3.30.1
		 *
		 * @param mixed                $ret        Price due on checkout.
		 * @param array                $price_args Arguments passed to the price getter function to generate the price.
		 * @param LLMS_Coupon|int|null $coupon     Coupon ID, object, or `null` if no coupon is being used.
		 * @param string               $format     Format the price to be returned. Options: html, raw, float (default).
		 * @param LLMS_Access_Plan     $this       Access Plan object.
		 */
		return apply_filters( 'llms_access_plan_get_initial_price', $ret, $price_args, $coupon, $format, $this );

	}