public function get_permalink() {

		$url = add_query_arg(
			array(
				'utm_source'   => rawurlencode( 'LifterLMS Plugin' ),
				'utm_campaign' => rawurlencode( 'Plugin to Sale' ),
				'utm_medium'   => rawurlencode( 'Add-Ons Screen' ),
				'utm_content'  => rawurlencode( sprintf( '%1$s Ad %2$s', $this->get( 'title' ), LLMS_VERSION ) ),
			),
			$this->get( 'permalink' )
		);

		return $url;

	}